Organisational Change Case Study Example | Topics and Well Written Essays - 2500 words

Organisational Change - Case Study Example Since its inception in 2003, the company found itself as relatively young in the industry. However it emerged as a market leader in the industry going over 225 destinations with 6 cruises. The company has taken the necessary strategies to ensure that it responds to the external changes in the industry. It is one of the leading players currently in the cruise industry and has been able to create a competitive edge in the industry which many operators have not been able to create although they have been in the industry for along time now. The company is serving more than 2050 passengers going for journeys of more than 100 nights in the sea. The company has already expressed its interest in Asia and European markets.Like other companies P & O Cruise was challenged by the changes that were taking place in the external environment. Let us look at some of the changes that led to implementation of the current changes in the operation of the company that affected the tourism industry. One of the security threats that have affected the industry has been the issue of terrorism. The attacks by IRL in Britain’s transport industry have been one of the threats that the industry has been facing. Many people have feared that the attacks would be diverted from railway travelling system to the cruise industry. But the September 11 attack in the US affected the industry in a way that all people feared travelling. The subsequent attack of the British Railway system on July 7th was like a final blow to the industry. There were record low booking in the cruise industry. Social changes The cruise industry has been led by the social changes taking place in the market. Changes in customer's preference have been instrument in instating social changes that have affected the operations of the cruise industry. Since 1997, it has been observed that there has been more preference to group and family travelling in the cruise industry. Technological changes Cruise industry has been forced to respond to technological changes that directly or indirectly affects the industry. Since 1997, technology has reduced face to face business transaction especially in making the bookings. Many people also take their holidays and at the same time continue with their business. Environmental changes There have been changes in the marine pollution laws that have made the industry to put in place new strategies in order to manage these changes and operate within the new marine pollution laws. Several laws have been put in place by International Maritime Organization which has affected the industry. Political and government policies New legislation concerning the maintenance of ports and the subsequent new changers that have been put in place has been a challenge to the industry. Acts like Crimes at Sea Act 2000 and others like Admiralty Act has continued to be a challenge for the industry. (Jolene 2000, p. 4)) Political stability has been a big challenge for the